HBR: DO YOU WANT TO KEEP YOUR CUSTOMERS FOREVER?

HARVARD BUSINESS REVIEW


ISBN/EAN 9781422140277
PUBLISHER
PUBLICATION DATE 0000-00-00
WEIGHTS 0.00
NO. OF PAGES 0
COVER TYPE PAPER
AVAILABILITY In Stock

DESCRIPTION

This classic article shows how to make mass customization and efficient and personal marketing work by putting the producer and consumer in a "learning relationship." Over time, this ongoing relationship allows your company to meet a customer's changing needs over time. Furthermore, as your company develops learning relationships with its customers, it should be able to retain their business virtually forever.


AUTHOR

HARVARD BUSINESS REVIEW

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