PUBLIC RELATIONS STRATEGY, PAPER COVER

SANDRA OLIVER


ISBN/EAN 9780749435417
PUBLISHER KOGAN PRESS
PUBLICATION DATE 2001-01-11
WEIGHTS 0.25
NO. OF PAGES 144
COVER TYPE PAPER
AVAILABILITY In Stock

DESCRIPTION

This challenging book reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It links models and theories of strategic management to the PR function and discusses how globalization and the Internet are shaping and changing organizational PR strategy


AUTHOR

SANDRA OLIVER

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